The Snowball annual ski event is where the whole Snowball story all started. Every year a small group of professional people de-camps to a five star ski resort to share knowledge, search for ideas and answers but most importantly, escape the structures and pressure placed upon them by their jobs. The results have been life changing.
How many ‘friends’ do you have? Probably thousands of social media connections. 150 people who really count. And only a few who can ‘adjust’ your mind. Now imagine spending a long weekend away with a small group of people who are all as sharp as a knife and as open as an ocean. The pooling of fresh thinking and creative inspiration. That’s Snowball.
Anyone. Anyone with a great idea. You need faith - both in yourself and your thinking. You need to be kind, thoughtful, resourceful and generous of spirit. It also helps if you’re part of a well-connected community who can help you reach influencers, find money, make change happen. In short, you need access to a force that will support you. That’s Snowball.
Speaking of changing the world… We are once again partnering with Ecologi to make Snowball a climate positive event, by planting trees and funding carbon offsetting projects. Check out our virtual forest to see our impact to date. You can also contribute via this page, or as part of your registration.
"Snowball is a wonderful community that brings together great minds in magical places. I always feel energised and excited about the future after spending time with this amazing group."
Edel Coen, Molten Ventures
"The best work trip I've been on in 20 years. Great people, amazing ideas and unique insights."
Neil Shah, London Stock Exchange Group
“Snowball collects the most inspiring leaders and thinkers in technology. Between them, they change the world.”
ShaoLan Hsueh, Chineasy
"Snowball is an incredible network of business makers and leaders. The relationships I’ve made and support I’ve received has been invaluable to the growth and sale of my company."
Imogen Wethered, Qudini by Verint
"Snowball gets better every year - the people are just wonderful - real friends, not just business connections."
Marc Blinder, Zora
"No better place to be bombarded by brilliance."
David Groom, Deeptech Labs
“Snowball is a mind-bending sleigh ride of intellect, energy and experience. Simply an amazing experience.”
Robert Belgrave, Pax8
“Wow, what a wonderful, joyful, insightful experience. Snowball sparked my imagination again.”
Dumi Oburota, Disturbing London
"Snowball is possibly the best community in the UK for forming deep connections with talented and interesting people."
Nic Brisbourne, Forward Partners
Besides the skiing (or boarding), Snowball organises lunches, dinners and après ski drinks at some of the best Alpine spots, interspersed with thought-provoking discussions hosted by members of the group. These activities are carefully designed to bring everyone together to exchange ideas and make meaningful connections. Even if you're not a skier, Snowball can provide alternative activities, from husky dog racing to wood carving.
Snowball 2026 will take place from Wednesday 4th to Sunday 8th March. For the super time poor, there's also a three-night option from Thursday 5th to Sunday 8th March.
With over 220 kilometers of ski slopes, Flims is one of the largest connected ski regions in Switzerland. Just over two hours from Zurich airport, the resort is renowned for its wide, well-groomed pistes, challenging black runs and extensive off-piste areas. It also boasts Europe’s largest halfpipe, which provides entertainment from freestyling-locals whilst you enjoy apres in the Laax Rocks resort. For non-skiers, there’s cross-country skiing, snowshoeing, curling or a walk high in the trees with a nature guide.
The Hotel Adula was acquired by Michel Reybier in December 2022, the group which owns Snowball favourites Alpengold and Crans Ambassador. The Adula will be Snowball-exclusive for most of the trip, so we can set up camp in the bar, restaurants, spa and sauna - and take advantage of the indoor/outdoor pool. Bedrooms are spacious, although this year we are recommending that you sleep solo, as twin beds are small.
Located close to a stunning lake, the Adula’s proximity to the Flims cable car allows quick access to the extensive ski areas with a hotel or Snowball shuttle.
